Pinterest is the polar opposite of Instagram and Snapchat in this regard. Pinterest encourages you to place (pin) photographs on your board and waits for people to see them, like them, and repin them on their boards, rather than publishing them in a post with your followers at a specific time, as you might on social networking. Yes, you may tell your followers that you’ve pinned an image, but search will drive the majority of your traffic.
Because of Pinterest’s visual nature, many of the pins illustrate products that the board’s owner owns or wishes he or she owned. As a result, many of the exhibited visuals are aspirational. People frequently prefer to browse or search for things they want to purchase. As a consequence, merchants may find the Pinterest influencer program to be particularly useful. A customer sees something in a photograph that they want for themself. Their instinct is to try to discover that product, and any shop that makes it simple for customers to do so will almost certainly gain from increased sales.
Who Use Pinterest?
Pinterest currently has over 150 million active users, according to DMR’s Pinterest Statistics and Facts. Women account for 85% of these users, which is beneficial to marketers because women make the bulk of purchase choices at home. Pinterest is skewed towards younger age groups, with Millennials accounting for 67% of all users.
Surprisingly, Pinterest is the preferred social networking site of 55 percent of US online buyers, providing a big potential for marketers.
Pinterest has created a platform that connects brands with key influencers.
In terms of influencer marketing, Pinterest was a little late to the party. This is said to be because it has its advertising ecosystem and is concerned that influencer marketing may suffocate it. However, in late 2016, it launched Pin Collective, a website that serves as a meeting point for companies and influencers.
Businesses must commit to a minimum media expenditure to access these creators (basically: promoted pins and other content). They may then collaborate with these individuals at Instagram influencer agency India to produce content tailored to the brand account’s boards. The work’s details, including payment, are sorted out between them—Pinterest isn’t participating or taking a cut. There’s probably nothing prohibiting these firms from sponsoring pins or boards on the artists’ feeds as well, as long as the minimum budget is satisfied.
Identifying Influencers
Brands seeking influencers on Pinterest must understand the platform’s unique characteristics. For starters, Pinterest isn’t a site where you can just look for individuals with a lot of followers or even those who have a lot of short-term interaction. When you pin an image to a Pinterest board, it will be visited, looked at, and maybe repinned in the future if the image appears in someone’s search.
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Pinterest, like other platforms, is primarily reliant on micro-influencers for its success. Micro-influencers on Pinterest are pinners who have built a strong reputation for putting relevant, eye-catching, and intriguing information to a board about a certain topic. They probably have a limited number of friends (500-5,000), but they have developed a close bond with them. When micro-influencers pin images that show a brand’s items, people will notice what they’ve pinned.
