Experts: Amazon Prime Day expected to be biggest yet, despite economic concerns

Amazon Prime Day

Amazon’s highly anticipated 48-hour Prime Day kicks off on Tuesday, July 16. Last year, Amazon reported its biggest Amazon Prime Day ever, with shoppers purchasing more than 375 million items, a significant increase from the 300 million bought in 2022. Experts predict that this year will see similar, if not higher, numbers. However, the surge in orders places pressure on transportation structures and raises environmental issues.

“We’re waiting for sales documents highlighting the gap between consumer self-assurance metrics and actual spending styles,” says Virginia Tech economist Jadrian Wooten. Consumer sentiment surveys continuously provide information about the current state of the economic system. These are some of the top political concerns for the 2024 presidential race.

Wooten argues that a big Prime Day usually indicates a healthy financial system. “It’s difficult to justify this expectation as simply pent-up demand. Instead, it indicates that the economic system is doing loads better than people want to confess.”

More shopping also manner an influx of applications shipped and brought in the following days. Experts suggest that when saving those pennies, customers should remember to check the “send the whole thing in one box” option. This choice reduces greenhouse fuel emissions by minimizing the range of deliveries in step with households and can even earn customers Amazon credits for future purchases.

Md Sami Hasine, an expert in transportation systems and infrastructure engineering at Virginia Tech, has worked with Amazon on numerous studies tasks. His simulation-primarily based e-trade demand models show that improved shipping demands drastically impact the surroundings and greenhouse gas emissions. “Medium and heavy-obligation freight automobiles are responsible for almost 7% of all greenhouse fuel emissions inside the U.S.,” Hasine says. “With the boom of on-call for transport in recent years, automobile emissions and congestion have risen exponentially on urban and rural roads inside the U.S. It’s also created an increase in the number of trucks parked for long hours on the aspect of interstates and busy urban roads, leading to severe protection and health troubles for residents.”

To deal with those concerns, Hasin suggested that supermarket chains and online outlets should work with shoppers to reduce emissions and road congestion through a pre-determined cluster method. “Take groceries for example. Instead of several deliveries per month, system-learning fashions can predict each household’s month-to-month grocery call and send them guidelines at the beginning of every month. So, as opposed to more than one delivery, you’re simplest getting one or two.”

Amazon Prime Day illustrates the complicated interaction between consumer conduct, economic health, and environmental effects. While file sales can sign sturdy monetary activity additionally, they spotlight the pressure on transportation systems and the environment. As consumer demand for handy, rapid transport maintains an upward thrust, groups need to innovate to balance customer pleasure with sustainability. Strategies like consolidating shipments and the usage of predictive fashions for deliveries can be steps on the right path. By encouraging such practices, both outlets and clients can make contributions to a greater sustainable destiny at the same time as nevertheless enjoying the advantages of e-commerce.