Prime Day 2025: Today’s Big Deals just kicked off, and it’s already making waves with unbeatable savings across top-tier brands. Running from July 8 to July 11, this 12-month occasion is Amazon’s longest Prime Day yet, spanning 96 hours—double last year’s. Whether you’re hunting for electronics, fashion, domestic essentials, or splendor must‑haves, now could be the time to score big. Here’s your comprehensive guide to navigating Day 1 and capitalizing on “Today’s Big Deals.”
Prime Day 2025 Today’s Big Deals – Your Day 1 Highlights
Today’s Big Deals Launch Daily at Midnight (PDT)
A major new feature this year, Today’s Big Deals are spotlighted daily at 12:01 a.m. PDT—each day bringing fresh, themed savings from top brands. Our Day 1 picks include deep discounts on Samsung, Sony, Levi’s, and more.
Electronics & Gadgets on Fire
Highlights include a 57% discount on the Sony 65‑inch 4K Google TV, ideal for PS5 gamers, and the Samsung Galaxy Z Fold 6, marked down 40%, showcasing its latest AI features and foldable OLED screen.
Fashion Favorites: Levi’s & Staple Apparel
Fashionistas can snag Levi’s Women’s 501 Original Shorts at 58% off—a standout offer for high-quality denim. Plus, expect rotating deals on iconic brands like Coach, Adidas, and Calvin Klein.
Home Essentials & Kitchen Heroes
Day 1 also serves up flavorsome deals: enjoy 50% off Philips Coffee Machine + Milk Frother, and savings on robot vacuums, espresso makers, and premium cookware from brands like Ninja and Le Creuset.
Beauty & Wellness Buzz
Skincare lovers can dive into Elemis facial pads at 50% off, along with celebrity-loved items from ELEMIS, Laneige, and Dyson Airwrap stylers.
Why Prime Day 2025 Outshines Past Events
Four-Day Shopping Marathon
Previously a 48-hour sale, this edition goes on for a full 96 hours, giving consumers more opportunities to discover lightning deals and daily drops.
Daily Deal Drops
“Today’s Big Deals” bring excitement and urgency with brand new offers every day, requiring shoppers to stay alert at midnight PDT.
Perks for Young Adults
Prime for Young Adults members earn 10% cashback on popular categories during the sale, double the usual rate, adding extra value to an already affordable membership.
Alexa+ Deal Assistance
Alexa’s next-gen assistant, Alexa+, helps U.S. Prime members discover and monitor lightning deals—the ideal tech-savvy shopping companion.
Tips to Maximize Your Day 1 Savings
Join or Start a Free Trial
Only Prime members can access deals. If you’re not already, begin a 30-day free trial—short-lived memberships often suffice to catch all four days’ offers.
Set Deal Alerts and Watchlists
Use CamelCamelCamel or Keepa to track price history. Checklists help confirm you’re getting genuine markdowns.
Monitor Lightning Deals
These time‑sensitive flash sales can offer deep cuts—refresh often and use reminders so you don’t miss out.
Prioritize High-Value Products
Electronics (like AirPods, Samsung devices), top-rate vacuums, clever home staples, and style classics are consistently pinnacle alternatives.
Compare Across Retailers
Some competitors (e.g., Best Buy, Target) match Prime Day deals. Particularly on tech, checking multiple sources ensures you’re getting the best price.
These represent just a glimpse—expect 104+ major deals and changing offerings each day.
Why You Should Shop Today
Prime Day 2025 Day 1 is all about pace, precision, and preparation. With four days of non-stop deals, daily themed drops, tailored perks for young adults, and Alexa-assisted deal browsing, this event blends accessibility and excitement like never before. Your shopping success on Day 1 depends on being responsive, setting priorities, and using smart tools. So brew a good cup of coffee, queue up your device for midnight PDT, and get ready for Prime Day 2025.
