Snapchat Unveils New AI Video Tool and Enhanced Features at Snap Partner Summit 2024

Snapchat

Snapchat introduced new artificial intelligence (AI) equipment for customers on Tuesday. During its sixth annual Snap Partner Summit, the employer discovered that it includes an AI video device for customers with a creator account. This device lets users create videos using textual content or picture activities. All videos created with AI can have watermarks so that others can tell without any problems that they are AI-generated.

Snapchat Unveils AI Video Tool and Other Features

In a press launch, Snapchat defined the brand’s new features. The AI Video device, called Snap AI Video, is one of the most exciting updates. This will be available to creators in the most effective manner. To become a creator, clients must have a public profile, be active on their Stories and Spotlights, and engage a large target audience.

This function works like AI video mills, letting users create films from text prompts. Soon, creators will also be capable of making movies from picture prompts. Currently, it’s being tested in beta for a small organization of creators on the internet.

A Snapchat spokesperson informed TechCrunch that the AI tool uses Snap’s video fashions. Once it’s absolutely to be had, the company can even upload icons and info cards to expose while a video change into made using AI. The watermark will remain on the video even when downloaded or shared.

The spokesperson also said that the videos were screened for fashion safety to ensure they did not produce dangerous content.

In addition to this, Snapchat released a new AI Lens that allows customers to peer themselves as older. Snapchat Memories, to be had for Snapchat subscribers, will now have AI captions and Lenses. The My AI chatbot is also getting new functions, making it better at solving issues, analyzing parking signs and symptoms, translating menus, figuring out flora, and more.

Snapchat is partnering with OpenAI to give developers get right of entry to to superior language models, assisting them create higher Lenses that can apprehend items and provide more useful statistics.